RONG in Chinese refers to the ideas of harmony and fusion: we create holistic and disruptive brand experiences by expertly merging different disciplines, from branding and packaging design to product and space design. Our portfolio blends a great variety of projects from large international corporations to local businesses, startups and art projects. And yet, every single one of our projects consistently reflects our unique philosophy and a way of thinking.
We believe great ideas come from relentless curiosity and empathy towards human behavior and emotion. All of our projects start with insight into people’s daily lives; a habit, a gesture, an annoyance, an itch. By carefully observing these small moments, we craft powerful ideas that make a difference for brands, and are meaningful to customers, creating a unique experience and an emotional connection with the brand.